Derrick Walker
Bringing strategic thinking, leadership, and collaboration to fuel business innovation and growth.
my work
about me
Experienced marketing executive who has successfully elevated multiple brands, developed innovative marketing campaigns that captured customers’ attention, and built effective, collaborative marketing teams. Adept at capitalizing on strategic market opportunities, translating the consumer voice into business actions that produce customer delight, and growing revenue and market share through effective execution of strategies.
core competencies
Marketing
Expertise
Integrated multichannel, multi-audience strategies built on a deep understanding of behavior in our increasingly connected world
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Brand strategy and development
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Digital and traditional media
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Campaign activations, social and content
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Brand identity
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Paid media, Organic/Paid Search
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Public Relations
Business
Innovation
Deliver business innovation specializing in the exploration, design and execution of digital experiences and products and services.
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Business and digital transformation
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Product and service innovation
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Customer relationship management
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Technology
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Data & Insights
Commerce
Consumer experiences today are centered on commerce, making it increasingly important to the marketing and media decisions
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Growth Leadership
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Omnichannel retail strategies
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Ecommerce strategy
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Marketing sciences /data and insights
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Experiential (physical, virtual, hybrid)
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Content and partnerships
delivering results for consumer brands
